How Will I Benefit?
The footprint of deregulation, privatisation and globalisation is apparent in the contemporary civil aviation environment. Over the past few years, the intensification of competition has led to lower fares and/or to better service quality. The most popular routes benefited largely from this trend, as the traditional carriers had to fight the newly established low-fare airlines. The latter have also developed a new relationship with airports flying to previously unserved areas empowering the regions and rewriting the terms of accessibility. To survive in this environment, charter airlines had to restructure their business model adopting practices from both the traditional scheduled and the low fare airlines. Because of the above, no airline can now afford to follow trends passively especially in the post COVID-19 world.
This course examines and analyses the main and auxiliary principles of airline economics and financial management in an integrated way and stresses their importance as a factor of airline success. Theory is complemented with examples and case studies to assist the participants in understanding and applying constructively airline economics and financial management in their workplace. In conjunction with effective marketing and sales techniques, every airline should understand the economics and financial fundamentals of the sector to develop a coherent cost, pricing and revenue enhancement strategy either independently or in the context of a strategic alliance. In this way, airlines can secure their market presence, or even increase their share and become successful leaders in the industry. Course attendance may therefore prove beneficial to airlines both in the short and the longer term.
Who Should Attend?
The course should be attended primarily by middle and junior managers in charge of designing and implementing airline cost, pricing, revenue management and financial management strategies. Nonetheless, it will prove useful to all those seeking innovative ways to survive in the turbulent aviation environment and set the proper foundations for future success. In this context, the course may also be of interest to airline partners in airports, ground handling services and the travel distribution system.
